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Outsource This!

We hired Indian freelance journalists to write the paper this week. Here's why we did it.

Comments (40)
Tuesday, May 26, 2009

Last year, a news Web site in Pasadena, Calif., made headlines when they started outsourcing city hall coverage to reporters in India. Using simple webcams and e-mail, Pasadena Now would put journalists half a world away inside city council chambers to observe and file stories on local government. The site fired its staff, and replaced them with Indians who'd crank out 1,000-word stories for the rock-bottom rate of $7.50.

The media world was abuzz: American news outfit outsources local reporting to the subcontinent. Could we all be next?

We wondered too about the limits of outsourcing local news, particularly alternative journalism. Covering city council meetings via webcam is one thing. Producing entire issues of a local news and arts weekly is quite another. What started as a joke — "I've got an idea. Let's outsource an entire issue to India just to see if it can be done" — has culminated in what you see here.

Vanishing revenues have put the newspaper industry in a death spiral and many papers long ago outsourced other functions (like IT support centers and telemarketing) to India. We devised this issue as an experiment on what outsourced news might look like.

We posted ads on Craigslist in Bangalore and Mumbai back in March seeking journalists to write this issue of our paper — news, arts, food, sex advice, the auto column, the horoscope, the whole pakora. In just weeks, we had over 100 replies from Indian freelancers willing to do just about anything for us. Some were journalists with impressive credentials — The Guardian, BBC, The Times of India — and others were "content writers" or technical writers hungry for any assignment we could throw them.

We hired the best writers we could find (and afford) and provided them with the sketch details and contacts needed to write their stories. We did not outsource the listings sections because the potential for screw-ups seemed high and because they are some of the best-read and most relied-upon sections of the paper each week. The only pieces generated in-house were ones we couldn't find an Indian writer to do. (Outsourced material has a "Made in India" stamp on the page.)

We know what you're thinking — what are we nuts?!? Newspaper executives are already drunk with cost-cutting schemes that have decimated local coverage, and here we are pouring them a tall, frosty glass of Kingfisher.

If our owners want to replace us with Indians, all we can say is good luck! If they find locating, hiring and keeping after these writers half the challenge we did, they might think twice about replacing us. Far from giving us a week off, it took the staffs of all three Advocate/Weekly papers to assign, edit, manage and assemble this project. Some of that would surely be made easier by having Indian reporters on retainer (rather than building an entire freelance stable from scratch). But other challenges we encountered seem more universal.

How do you coordinate an interview between an Indian journalist and a California musician used to dealing with American writers, with a 12-plus-hour time difference? How can you review restaurants and plays when you can't taste the food or see the show? How do you get the news tips people drop in casual conversation in the town clerk's office or the local pub?

Most sections proved possible to farm out — and with sometimes hilarious results. Journalist Dev Das interviewed a pair of mind-readers performing a world-premiere telepathy show in West Hartford this week — then he shared a vindaloo recipe with their publicist. The band Cake thought our idea was absurd and funny, and were good sports to play along.

Weirdly, we were even contacted by an American writer who is thinking of moving to India and saw our job posting. And some of the freelancers went AWOL, failing to submit the stories we'd asked for, or, in other cases, filing copy that required a drastic overhaul to make it accurate and coherent.

And this project wasn't exactly cheap. We can't tell you exactly how much we paid the writers, but suffice to say, we didn't get any 1,000-word articles for $7.50. One writer, a career journalist with a BBC pedigree, demanded at least $1 a word (our normal rate is a fraction of that). Needless to say, we politely passed. Again, reporters on retainer would surely cut down costs, but at what price? We found in some cases that the less we paid, the less we got, in terms of quality.

 

Back in this hemisphere, we faced complications as well. The Avon Theatre Film Center in Stamford was ready to connect us with famed director Milos Forman for an interview ahead of his appearance at the center, until they learned the piece would be outsourced. "Outsourcing stories to reporters living abroad is only hurting our wonderful local reporters, who desperately need the work right now," a theater employee told us.

The thing is, we agree. We believe in local news that's produced locally. And while some media honchos might flirt with, or dabble in, outsourced news, we hope this issue will provide insight as well as a strong note of caution.

It wasn't our intention for our little outsourcing experiment to put us out of a job. But it's clear that in an age when publications are aggressively cutting costs and reducing staffs, India's millions of wired English speakers may present an irresistible resource. If so, our Indian colleagues will have earned the last laugh.

Call us old-school, but we think good, old-fashioned shoe-leather journalism is worth the price. Outsourcing could certainly fill pages, probably very cheaply, but what's lost is the very essence of local newspapers: presence. At city hall, the local music club or out on the street talking up average folks, presence is what sets local newspapers (dinosaurs though they are sometimes) apart, and what outsourced news could never replace. But don't take our word for it. Have a read and decide for yourself.



 

[Our sister papers, the Fairfield Weekly and the Hartford Advocate, also used freelancers from India for this week's issues.  See what our readers in Fairfield and Hartford have to say about our outsourcing experiment.]

 

Comments (40)
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This is not funny, illuminating or useful or clever. Even as an exercise to prove to management that outsourcing journalism to India is a bad idea, this is a betrayal of the paper's trust to its readers and stands as a ludicrous example of how far this company and newspaper have fallen. This waste of a week's newsprint makes me wonder if AAN papers have any standards anymore, and if the alternative press remembers its mission or cares. Slumdog Journalism, indeed: like when Jamal falls into the vat of excrement and discovers the New Haven Advocate.
Posted by Eric Benjamin on 5.27.09 at 6.37
I respectfully disagree with the Eric Benjamin's post. I think it is illuminating. This is a glimpse into a not-entirely-unrealistic future for readers of local news.
Full disclosure: I am not a local reader. I'm a freelance reporter. I am of Indian origin. I cringe at the thinly veiled racist tone of many of the other conversations I read about Indian outsourcing. But I strongly agree with the point the advocate, I think, is trying to make. In the quest for the cheapest reporting and writing, are you getting anything of any worth? Can local news really be covered by non-local people? What value should we place on local news written by people who know and understand a community?
Posted by Ariel on 5.27.09 at 15.54
Granted. But do you think it was fair to make fun of the writers the way the Advocate did? If they have no respect for their fellow writers.journalists how will they have any respect for the profession or their readers? I am one of the writers they had contacted and they never told me that this was what they were intending to do. While I agree that local news should be covered by local journalists - i do feel that this point could have been pushed home in a sensitive manner.
Posted by Neil23 on 5.27.09 at 23.29
By the way, how could New Haven Advocate assume that everything can be outsourced? Outsourcing is a science and a business practice that is still evolving and there are areas that are found to be not amenable to outsourcing . Local reporting is one of them. This experiment could have been avoided if the editors at NHA had an ounce of contemporary business knowledge. But then, some people learn only by doing.
On another note, Eric Benjamin needs to look up some of the Indian publications and their quality; it can put 80% of the American publishing industry to shame. Stop calling it Slumdog Journalism.
Posted by Ed Nair on 5.28.09 at 5.47
I would argue that the Advocate did respect the writers it hired here -- which is what made this issue so valuable (on top of just being fun). The articles weren't bad at all. The writers rose to the occasion. The articles showed the nuance of the issue. Ultimately you did need people here doing the job in person to do it best, if that's what a news organization is interested in. But the reason this phenomenon is developing is that you can in fact get some solid reporting done from afar, and for the greediest publishers with no commitment to their local communities, that's enough, the bare minimum to sell ads.
As a separate note: For many years now, local editors and reporters at some corporate-owned media have tended to become lazier about getting out of the office anyway. (Or else they're too short-staffed and have little choice.) They may be based in the U.S., but they're calling the same rock musician or talking head on the phone for a quote rather than doing that vaunted shoe-leather reporting. Some stories in fact are no different done in Bangalore or Bridgeport. Plus, technology has made it easy to watch the public meeting on the Internet or read the record of a court proceeding; you miss the better story by not showing up, but you do get a basic story.
Posted by Paul Bass on 5.28.09 at 6.23
The experiment is incredible! Sad to see how slumdog is becoming a synonym for just about anything. May be elite westerners could take an entourage of Indian slums to learn if what they saw in the movie is anywhere near reality. I, for one, am discovering what I see in Hollywood flicks of the American society isn't even close to my fantasy. So much for the Oscars! The article's point though is well taken. Newspapers want to survive while local journalists die!
Posted by Jaideep on 5.28.09 at 7.30
I think 'slumdog' is a poor term to encompass all that's Indian. Color and continents apart, a good journalist is a good journalist irrespective. I signed on for this cuz i simply wanted to write and to find out it was an experiment took me by surprise. While writing the section, I didn't look at it as outsourcing as much as the opportunity to write for a different kind of publication. Outsourcing is becoming a senstive issue and no one is saying it's fun having your job taken from you and given to someone else... but there are some things that simply can't be outsourced! While a calendar section can be done by a person typing away in India, a local reporter is to be preferred anyday when covering local issues.
Posted by annier on 5.28.09 at 8.15
As the former National Advertising Director of New Mass Media circa 2000 I have to ask, do you really want to give the Tribune ideas?
Posted by Jessica (Stern) Benjamin on 5.28.09 at 9.03
My company is filing a case against this publisher under section 324 of outsourced professional work protection law. I hope this article remains on the site for a solid proof. If this disappears in 24 hours, then they are safe if not, they will have to pay a fine of INR 3Million at least with very serious implications on their business
Posted by Eric Reynolds on 5.28.09 at 9.14
I am not surprised at the professional immaturity and lack of knowledge of the New Haven Advocate staff that did this experiment. How did they ever believe that an experiment such as this would work? The experiment is, at best, an amateurish and weak attempt at outsourcing and they are having fun at their own expense. The publishers of NHA need to understand that the actual problem at hand is the dumbdog decision-making by the editors and not the slumdog journalism by its freelance contributors. Mature outsourcing professionals will appreciate that the responsibility for the success or failure of outsourcing lies equally with the service buyer.

Posted by Hoshie Ghaswalla on 5.28.09 at 10.48
This was an ingriguing and worthwhile experiment. It's a pity that the Advocate staff who came up with the idea seem to have set it up to fail (at least in their minds). Maybe something can be learned -- and economies found to save American journalism jobs even as they create Indian journalism jobs -- if such experiments are undertaken with at least normal journalistic curiosity about their outcomes rather than anticipating certain outcomes. If the reporters found in India are not always up to snuff, how about trying their copy editors and graphic designers, for instance? That might allow American newspapers to increase reporting staff. One more point: If American newspapers some day routinely "outsource" some of their functions to India, it would hardly set a trend. The fact is, Indian newspapers have for years outsourced many of their reporting functions to American/western news sources -- check how much of their content is from the AP, Wall St. Journal, New York Times, Reuters, or Bloomberg. There are smart professionals on every continent and there could be mutual economic benefit in collaboration.
Posted by Chanakya on 5.28.09 at 11.30
Not interesting to me. Plenty of places to read 'outsourced news pieces'. Disappointing and uncreative. Maybe a change of staff would be in order?
Posted by Susan on 5.28.09 at 12.55
hmm... you hired journalists from Craigslist. Did you consider the fact that Craigslist may not be popular in India? The fact that people who responded to your ad were not the best people for the job?

You are surprised you had to edit the content?

If I was your management, I would let you go for not doing enough research and not finding the right people to do the job.


Anyways, I do agree with the point you are making. You cannot hire a food critic in India.

Though you can hire a news analyst to write about Europe or Asia or South America. Oh wait, this is for US audience, we don't care about anyone else in the neighboring county, let alone the World ;-)
Posted by Abhi on 5.29.09 at 7.25
YOU GUYS ARE SUCH RACIST BASTARDS...
Posted by Jai Patel on 5.29.09 at 9.59
Papers, and in fact, businesses, are going under because of this kind of garbage. The problem is that India and China have their money fixed against the dollar as well as have trade barriers up. This is insane. Even though I am married to an Indian, I currently work hard to not buy products made from India or China. When these nations allow their money to float freely AND they drop their trade barriers, THEN things are fair.
Posted by g.r.r. on 5.29.09 at 20.03
Are you guys kidding me? Nobody knows or follows craiglist here. You wont find good or even average guys there.
Plus, the tone of the article is such that you already knew this would not work (any sane person would tell you this wont work) and you were just trying to prove outsourcing is "evil". I know its prudent to play to popular perception but hey have some limits. This is a joke and the joke is on you.
Posted by Aditya Sehgal on 5.30.09 at 9.04
The Advocate will stop at nothing to avoid ANY real Journalism.. I think the Indian girls are cute, can you ladies just report on politics and events in your country ? print them here, i'll bet you $100 euros it wil be the same ,like switching heads on corrupt officials
Posted by Joey H on 5.30.09 at 17.25
I read you article, "Outsource This!" [may 28-June3] with interest. It appears you've made a big mistake in not anticicpating the fact that not only are the Indian writers better than you, but they're apparently real journalists. Said to say, most of your your people never were. Did you have the printing outsourced too? For the first time ever, after years of wrestling with the annoying anomaly of the fold WAY off center, this issue is folded RIGHT DOWN THE MIDDLE!. Couple that with better writing and Bollywood, and I say, "GO INDIA!"
Posted by James A. Carten on 5.31.09 at 12.11
Craiglist ? How about Naukari.com ?

This experiment was designed to criticize Outsourcing, to make over paid staff look more important in the eyes of Management. And the attitude of staff is quite racist.

I don't know about your unknown newspaper, but some of your Indian writers have written for Time, some for Reuters (Do google search), and they don't have issue with their work.

@G.R.R, you know nothing about world trade, and most of your claims are fallacious. You are certainly racist (i have read your racist drivel at mnn.com/). And a claim of marrying an Indian on Internet under some pseudonym won't change who you are - racist.

And Outsourcing will remain attractive until cost of living, quality of life and cost of labor gets evens out.

Trade barriers and protectionism will only hurt American companies and will give an edge to companies outside US, in the end it will only hurt American economy.

Rather than criticizing Chinese-Indians-Philippians-Brazilians-East Europeans-Russian-South_Africans, you should be focusing upon education.
Posted by Anmol on 5.31.09 at 12.15
So you thought craigslist in India was the best way to hire? And you made fun of an entire populace to what end? Your techniques, your research and your results all indicate that outsourced or not, the quality of thought, its dirtiness require you to be doing something else, not journalism, because bigotry and foolishness don't have a place in journalism. The New Haven Advocate is despicable to say the least. Since I am close to throwing up, I am going to end this here, and if this is how the people of New Haven feel...
Posted by Yamanoor Srihari on 5.31.09 at 17.59
Oh how the mighty have fallen ... the once famed American newspaper industry ... the so-called "Voice of the free world" resorting to cheap gimmicks and slandering a whole nation just to save their jobs ...
You said you were "Old School" .. but I would like to disagree... you are just old and on your way out ...
Posted by ghatotkacha on 5.31.09 at 20.37
"We did not outsource the listings sections because the potential for screw-ups seemed high and because they are some of the best-read and most relied-upon sections of the paper each week."

Maybe you should have outsourced these too. I went looking for an open mic on Wednesday and found listed one which was canceled three months ago (Orange Ale House), and another at a bar which went out of business six months ago (Red Arrow).
Posted by Sean Reynolds on 6.1.09 at 8.39
@Anmol
To the rupee being fixed:
http://en.wikipedia.org/wiki/Indian_rupee#Convertibility

So why do you lie?


And just WHAT do you base your calling me a racists on? Because I object to India's trade barriers and fixed money?
If so, that would make YOU the racists, not me. I simply object to unfair trade.
Posted by g.r.r. on 6.1.09 at 9.14
Sir,

I would like to contibute/write/report (from India) for your nerwspaper.

I have written over 3,000 Features; reported countless number of events; for such newspapers as: The Times of India, Indian Express, Lokmat Times, Maharashtra Herald et al.

Recently I have set up a Blog - www.fromypen.blog.com .

Do let me know whether it is possible to accept my services.

Thanking you,

Sincerely,

S/d Abrar H Rashid
Posted by Abrar H Rashid on 6.2.09 at 3.28
One of your outsourced writers, writes in her blog (http://sihikahi.blogspot.com/) that she was not informed of the experiment. is it true??

lol @ Sean Reynolds!
Posted by selam on 6.2.09 at 10.23
There are thousands of highly skilled Americans that are unemployed that are willing to take these jobs. It's about time that we help Americans which helped bail out Wall Street. The American middle class has been devastated by these temporary Guest worker visas that were not meant for immigration purposes. It's about time we help our own American Citizens and local residents instead of bringing in cheap foreign labor. There is no skills shortage just companies that don't want to pay prevailing wages.
Posted by Debug on 6.2.09 at 10.34
http://www.thehoot.org/web/home/story.php?storyid=3879&mod=1&pg=1§ionId=5&valid=true

Th Indians have their say here
Posted by homoscribus on 6.3.09 at 6.55
This was a great experiment, and I learned a few things from it. As a writer and editor myself, it was at once unnerving and reassuring. It showed me that, as good as the outsourced talent pool is (a tip of the hat to the Indian freelancers here), it will never displace local news reported by local people. But this issue also sent a strong signal to local news reporters that they have to do their jobs better -- or someone else will.

In too many newsrooms, I've seen reporters who want to do the bulk of their reporting from their desks, using the phone and Google to accomplish what used to require elbow grease and shoe leather. Guess what? They have phones and Google in India, too.

Good local reporting shines when journalists take you behind the scenes and tell you what you can't learn anywhere else.
Posted by eddie on 6.3.09 at 10.28
Interesting experiment in globalization and offshoring: verdict seems to be that is practical but the real challenge for local journalists is how do they protect their local turf from globalizing?
Posted by Mohan on 6.5.09 at 12.43
A word about slumdog politics. On seeing hollywood movies I always thought there are no poor people in the US. That was till I came to the US and saw beggars in the streets of Washington D.C and New York.

Posted by Shaan on 6.8.09 at 16.28
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Posted by offshore outsourcing services on 6.23.09 at 0.58
An interesting and informative post. Thanks for sharing this info post.
Posted by Outsource Web Design on 7.13.09 at 3.43
There are also many advantages for a freelancer. A person who is self employed can usually choose their own work schedule. Income may be greater than when working for an employer. A freelancer is his or her own boss and has the freedom to work independently, usually from the comfort of home. Freelancers also have the opportunity to pick and choose which jobs are of interest.
Posted by Kelly Thomas on 8.14.09 at 2.30
There are also many advantages for a freelancer. A person who is self employed can usually choose their own work schedule. Income may be greater than when working for an employer. A freelancer is his or her own boss and has the freedom to work independently, usually from the comfort of home. Freelancers also have the opportunity to pick and choose which jobs are of interest.
Posted by Kelly Thomas on 8.14.09 at 2.33
Best wishes for a wonderful day! Sure have missed you, been so darned busy.
Posted by runescape money on 8.18.09 at 18.53
You are loosing your jobs. Someone else is filling the empty places. You don't agree with it. You want to make a point about content quality. OK.
But there are WAYS to make that point: ethical, dignified, graceful ways. This is certainly not one of them. You have abused the faith - for reasons that are not for you to judge - that the journalists writing in from India vested in you.
"...It is HOW you play the game ..." Foul play, is all i can say.
Posted by Damini on 8.21.09 at 1.53
As a separate note: For many years now, local editors and reporters at some corporate-owned media have tended to become lazier about getting out of the office anyway. (Or else they're too short-staffed and have little choice.) They may be based in the U.S., but they're calling the same rock musician or talking head on the phone for a quote rather than doing that vaunted shoe-leather reporting. Some stories in fact are no different done in Bangalore or Bridgeport. Plus, technology has made it easy to watch the public meeting on the Internet or read the record of a court proceeding; you miss the better story by not showing up, but you do get a basic story
Posted by runescape powerleveling on 10.7.09 at 23.41
Your success, job and destiny are in your own hands.
Posted by Kate on 10.8.09 at 5.04
Oh once more of course you must have a little luck
Tnahks
Posted by Kate on 10.8.09 at 5.07
agree with Kate +1
Posted by WatchMaster on 11.16.09 at 5.07
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